Creative Process | Behind the Scenes

Aubrey & Adam

Courchevel, France

Aubrey and Adam were married at a gorgeous chalet in Courchevel, France and came to us with some specific ideas in mind. They wanted to incorporate ochre into the design, but dit not want the overall look and feel to be summery and cheerful, but moody and modern. They came to us specifically because of our use of original artwork and lettering designed for each client. As with all our clients, we began the process with a sketch, detailing out our overall ideas for their suite, mixing media and multiple styles of artwork.

We love beginning with a sketch for several reasons:

• It helps a client envision the overall look and feel by putting thoughts onto visual mediums

• It allows the client to visualize how we see the art moving from one piece to another throughout the suite. We rarely do pieces that all match exactly, but vary the art across multiple elements of the invitation suite.

• It creates a point from which we can create and generate all the artwork. As artists and creators, we avoid redoing repetitious work, which consumes a massive amount of time and energy. We want to create your artwork once and do it correctly the first time, rather than missing the mark. This is where the sketch comes in.

• We can make adjustments to the art while the art is still theoretical to allow for more time during the proofing rounds and on assembly details.

shown here: the final pieces of artwork used in the printed pieces of the suite, generated from our original sketch