Invitations Featuring Custom Artwork
There are several different routes you can go aesthetically when it comes to your wedding invitations. Around here, we typically lean towards the artwork heavy side of things, specifically watercolor.
Watercolor wedding invitations still seem to be in the forefront and limelight of design these days, and I’m loving it! From simple watercolor washes to colorful florals and patterns, we love it all - granted, around here, we tend to lean towards the more complex side and avoid the simple washes (I personally find them a little dull).
Watercolors are perfect for all seasons and aesthetics, from spring pastels to deep jewel tones of fall and winter.
Each suite of artwork is unique to each client, reflecting their personal style and wedding locale. I love bringing in bits of the season and venue, tying all of their details together.
My best advice when working with an artist for your wedding invitations:
Find an artist whose entire portfolio you love. If you start with a designer that you hope can capture the look you’re going for, it’s like cramming a square peg into a round hole. This also requires you as the bride to be able to perfectly articulate what you’re looking for, which sometimes is not all that easy. You know the vibe you’re going for, and can point to pictures you love, but when it comes down to it, you will be in charge of driving the creative direction of your wedding invitations and having the vocabulary to communicate that to your stationer. This leads to frustration on both sides, with the designer not understanding what about their work just doesn’t feel right to you, and you not having the vocabulary to communicate why it doesn’t feel like what you’re looking for.
In contrast, if you find a designer whose entire vibe you dig, you can trust them to create something for you that naturally fits within the aesthetic you’re looking for without requiring you to be in the driver’s seat. A good designer has a distinctive look and feel, which takes so much of the design burden and stress off of you, allowing you to enjoy the process rather than wanting to pull your hair out.
A good stationer isn’t just a designer - they’ll also have knowledge and experience with resources, materials, printing methods, and assembly tricks that we would never expect you to know. Find someone whose work you love, and trust them to guide you through a process you can then enjoy!
